The Brand

family affair

Hazel & George was founded by Anna & Martine, the same duo behind The Archive Store. It started with a nursery they couldn't find the right pieces for. Not things that would date in a season or look tired after two years, but pieces with real quality and a quiet beauty that would still feel right long after the child had grown out of the cot.

That's still the intention behind every piece: make it well, make it timeless, and make it worth passing on. Whether that's a linen fitted sheet that works in the crib and the big bed alike, or a gold initial worn since the day someone was born.

For the nursery

Where it all begins

The nursery is where Hazel & George started, and it's still the heart of the collection. A merino blanket that goes home from hospital and stays for the seasons afterwards. A linen fitted sheet that works in the crib, on the changing cushion and eventually on the big bed. A canopy that turns a cot into a world of its own. And something for the wall that's still there the day they leave for school.

Linen bedding

For the love of linen

All Hazel & George bedding is made from 100% French linen, a fabric that gets softer with every wash & more beautiful with age. We love this fabric for its softness and thermoregulating properties, providing ultimate comfort for a perfect night’s sleep.

Handcrafted in Amsterdam

The jewelry you never take off

Every charm is made of 14 karat gold and uniquely shaped. Every initial hanger is stamped by hand in an Amsterdam atelier. It all started with the idea as a birth gift. A truly unique and personal piece for everything: a first initial, a child's letter, a grandmother's memory. Choose your own initial or an initial of someone you love to cherish a lifetime.

On the wall

Alphabet & zodiac posters

Designed to be framed and kept, the kind of thing still on the wall when they leave for school. The alphabet poster introduces letters long before a child can read them. The zodiac poster marks the exact moment they arrived in the world, in something beautiful enough to last for years.

Home & storage

The finishing touch

The metal pieces from Hazel & George are the ones you notice last and miss first. A clothes stand in the corner of the nursery that holds everything without taking over the room. A star hook by the door that turns getting dressed into a small morning ritual. The kind of object that earns its place and stays there.

#hazelandgeorge

We love to see our products in your own magical environment. Tag @hazelgeorgenl and share your very special #thearchivestore moments with us.