Meet Natalia Swarz and Her Family
At The Archive Store, we’re inspired by spaces that tell personal stories and bring beauty and intention into everyday living. Today, we’re thrilled to share an exclusive look into the home of Natalia Swarz, a multidisciplinary creative, founder of Hôtel Weekend, and designer with a love for interiors. Join us as we explore Natalia’s thoughtfully designed Madrid home, her favorite pieces, and how she’s created a cozy, curated sanctuary for her family.
Can you tell us a bit about yourself?
Hello! I’m Natalia Swarz, a creative who wears many hats—I run Hôtel Weekend, a travel platform, and work as a designer, artist, and interior stylist. My husband Armando and I live in Madrid with our two daughters, almost three-year-old Cecilia and five-month-old Florencia. Originally from Colombia, we’ve called Madrid home for five years and absolutely love it here.
Balancing Work and Family Life
With two young children, you must be busy! What’s life like as a creative and mother of two?
It’s definitely a balancing act! When Cecilia was born, I took a long maternity break to enjoy those early days. With Florencia, I jumped back into work almost immediately, which means I’m often juggling multiple projects alongside caring for a family of four. Together with Armando, we manage Hilma Homes, our real estate and hospitality venture where we’ve renovated two apartments for mid-to-long-term stays in Madrid. I also freelance in branding, editorial design, and communications for clients in hospitality, fashion, and wellness, and have recently started exploring interior styling projects for residential spaces. And I paint and illustrate, sometimes for clients and sometimes just for myself. It’s a lot, but I love the variety!
Natalia’s Interior Style: Minimal Meets Bohemian
How would you describe your interior style?
I’d say my style is a blend of minimalism with a touch of bohemian warmth. I strive to curate spaces that feel calm yet full of personality, making each area intentional, functional, and comfortable.
Designing for Little Ones: Ceci and Flore’s Rooms
Your daughters’ rooms are beautiful, with unique styles. Could you tell us more about your approach to their spaces?
Florencia currently sleeps in our room, so her “space” is a calming corner with a crib and a soft canopy for warmth and coziness. When she’s a little older, we plan to move her into Cecilia’s room and decorate it to reflect both of their personalities. Cecilia’s room has evolved along with her personality—from a minimalist nursery to a playful, organized space that reflects her interests. We have a gallery wall with cherished items, a drawing table, a canopy corner for reading, and her beloved dollhouse. It’s calm yet personal, perfect for a little one with so much energy.
Styling Tips for Kids’ Rooms
Do you have any styling tips for children’s spaces? Do you have any styling tips for creating a kids room?
Absolutely! Storage is key to keeping things tidy and maintaining a sense of calm. Personalization is also important—let their unique preferences, colors, and interests be part of the design. When kids feel connected to their space, it truly becomes their own little world.
Favorite Pieces and Essentials
What are some of your favorite items for kids from The Archive Store?
I love the clothing rack for displaying Cecilia’s prettiest outfits, and the moon wall lamp is a favorite as well—it casts the most calming glow, making bedtime more magical.
Any must-have items for your newborn that you’d recommend?
Yes! Some essentials that have made life easier for us include:
- The Hvid Cocoon
- The Artipoppe Carrier
- Kenko Calming Body Oil—perfect for a relaxing bedtime massage
- A cozy Merino Blanket
- Soft Pointelle Onesies
- The Moonie Bear
- Atelier Annur swaddles and personalized towels
Holiday Wishlist from The Archive Store
With the holiday season around the corner, do you have any favorite items from The Archive Store?
I have my eye on so many beautiful pieces! I’d love the 14k Gold Initial Pendant by Hazel & George, and the Personalized Plate by Anouk Kramer is also on my wishlist—it’s such a unique, timeless piece.
Personalized Plate Large
- Regular price
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€150,00 - Regular price
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- Sale price
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€150,00
Tax included.
Shipping calculated at checkout.
Initial Hanger Large 14K Gold
- Regular price
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€155,00 - Regular price
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- Sale price
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€155,00
Tax included.
Shipping calculated at checkout.
Exploring Family-Friendly Madrid
For anyone visiting Madrid with kids, what are some must-visit spots?
Madrid is a fantastic city for families! Retiro Park and Parque del Oeste are two of our favorite places for a day outdoors. For a cozy meal, I love Hermanas Arce, and the Plaza de Olavide area has some great spots—Pizza Pronto for lunch, followed by browsing at Libreria Vualá for kids’ books, and a little treat from Alma Nomad Bakery.
