Dear community, dear friends,

For some of you this news will come like a bolt from the blue… After 7 beautiful years our physical store at Frederiksplein 16-18 will close its doors on the 21st of May.

To say times have been challenging- and, at certain moments, rather hard- is an understatement. The situation in the market of the past couple of years, like lockdowns, rising energy prices and inflation (to name a few), has had a huge impact on our business and forced us to change our course. Adapting to this new state, made us decide to continue our (love)story exclusively online.

We want to reassure you that we are not disappearing. On the contrary, by creating both space and time we want to give our creative minds a new impulse, finally give shape to all those ideas we’ve been playing with for a long time, and last but not least make our Archive Store and her community grow into an even more solid platform.

Thankfully, next to all our troubles we have celebrated much too, and achieved a lot to be extremely proud of.

We started our in house brand Hazel & George a couple of months ago and we feel the urge to dedicate more time to build this brand, as well as starting special collabs with brands we admire. We’d love to take our style advice to another level, helping you decorate and style your nurseries and bedrooms, or in selecting the comfiest bedding for either your little one(s) or yourself. Because that’s what we do best! Just reach out via our socials, e-mail or phone.

We would like to sincerely thank you for the personal visits you have all paid to our store during the past seven years, for presenting us all your cute little babies, for letting us join in watching your kids grow and evolve from tiny Bonton baby suits to the coolest school- and holiday outfits. Our hearts still skip a beat when spotting one of our shoppers attached to your stroller or bike, new dads proudly entering our store and buying a precious charm for his loved-one still put a smile on our faces.

And, right next to all those happy stories, we also remember the sad ones you shared with us in our store. Thank you for your trust. We savor all those special moments and truly feel our hearts are full- we overflow with both love and pride and honestly look forward to our Archive Store’s next phase and chapter online.

We are here until the 20th of May and until then we will celebrate every single day in our store and would love to see you in person before we continue our online journey.